Course Code: SMMB
The Social Media Marketing for Beginners course is designed for individuals, entrepreneurs, small business owners, and aspiring content creators who want to learn how social media platforms can be used to build brand awareness, engage audiences, and support business growth. This course introduces the fundamentals of social media marketing and provides practical strategies for creating and managing an online presence.
Students will learn how to create engaging content, understand audience behavior, develop simple marketing campaigns, and use popular social media platforms effectively. The course focuses on beginner-friendly techniques that help students improve visibility, strengthen online communication, and support marketing goals through social media channels.
What you will learn in this course:
• Introduction to social media marketing fundamentals
• Understanding major social media platforms
• Creating engaging posts and visual content
• Building audience engagement and interaction
• Basic social media branding strategies
• Planning and organizing content calendars
• Introduction to social media advertising concepts
• Understanding analytics and performance tracking
• Responsible and ethical social media practices
• Developing a simple social media marketing plan
Note: Pending NYS Education Department Approval.
